Health-based software programs which are designed to provide healthcare services over the mobile phone are called prescribed health apps. These health apps are primarily devised to assist patients in managing their medical conditions on a real-time basis. These apps also give feedback to professionals. The global prescribed health apps market has been studied by Market Research Future (MRFR) for the forecast period of 2017-2023.
This report by Market Research Future (MRFR) includes various factors that are impacting the growth of the global prescribed health apps market. Significant drivers of the market include the need to decrease long waiting for queues at healthcare facilities for access to services, and the mounting penetration of smartphones in the healthcare domain. On the other hand, a rising number of healthcare facilities and medical professionals are relying on medical applications for the provision of their services to their clientele. This is contributing heavily to the burgeoning global prescribed health apps market.
As per the data provided by NCBI, around 68% of the US population owns a prescribed health app in their smartphone. Such proliferated use of health-based apps is giving momentum to the growth in the prescribed health apps market during the forecast period.
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Alternatively, a lack of awareness of health apps and hesitation in the adoption of the same is likely to hinder the ascension of the prescribed health apps market. Further, the lack of patient information safety is also expected to pose as a hindrance in the growth of the prescribed health apps market.
Market Segmentation
Market Research Future (MRFR) in the latest report has provided a detailed analysis on the various types of health apps, devices used to access these health apps, different applications of prescribed health apps, and several types of end-users who are using health apps. Different types include iPhones, Android-based phones, and windows phones. On the other hand, different types of health apps devices include multi-parameter tracker, diabetes management device, and cardiac monitoring device. The prescribed health apps have several applications, including fitness, nutrition & diet, disease management, medical adherence, and lifestyle management. End-users who are benefitting from such health apps include specialty centers, home cares, and hospitals.
Detailed Regional Analysis
Based on the region, the global prescribed health apps market has been studied for Asia Pacific, North America, Europe, Latin America, Europe, and the Middle East & Africa. Among these regions, North America is anticipated to dominate the global prescribed health apps market. This can be accredited to rising health awareness among the young population, along with an ascension noted in the prevalence of chronic diseases. The data released by NCBI, in 2015, suggested that around 35% of parents and around 17% of teens in New York had used a health app at one point or another. Further, growing demand for medical apps among professionals has contributed to the upscaling regional prescribed health apps market.
Europe is estimated to trail behind North America and fetch the second largest share in the global prescribed health apps market. This can be ascribed to the availability of advanced treatment facilities and a rise in the number of skilled personnel in the healthcare domain. Further, a snowballing demand for better healthcare infrastructure in the region is also pushing sizeable growth in the global prescribed health apps market over the forecast period.
Asia Pacific is anticipated to upscale at the fastest rate during the assessment period owing to the mounting prevalence of chronic diseases. Within Asia Pacific, India is expected to lead the regional prescribed health apps market due to a massive youth population residing in the country, snowballing health awareness, and increasing patient population.
On the other hand, the Middle East and Africa are likely to showcase the slowest and the least amount of growth owing to the lack of awareness and access to healthcare solutions. Further, lower affordability of treatment facilities is hindering the growth of the prescribed health apps market in the region during the forecast period.
Key Players
Some of the noteworthy vendors in the global prescribed health apps market include BioTelemetry Inc., AirStrip Technologies, LifeWatch AG, Sanofi, Apple, Inc., iHealth Lab, and Cerner Corporation.Top of Form
Industry Update
July 2019: Germany recently passed a law that allows and encourages professionals to prescribe health apps along with medication to their patients. These costs shall be reimbursed under the country’s health insurance system.
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